In 2014, to launch Intsikelelo and fundraise for our partner community-based nonprofit in Khayelitsha, South Africa, we shot and released a video “GoPro: South African Orphanage” that went viral— reaching the front page of reddit and garnering press from Ellen Degeneres, Good Morning America, Huffington Post, Daily Mail, NY Daily News, BuzzFeed, and many others.

This caught the attention of GoPro and led Intsikelelo to earn one of GoPro’s first ever nonprofit sponsorships. We helped launch GoPro’s corporate social initiative GoPro for a Cause, and together, we produced videos that received over 1 million views on GoPro’s social media channels. These videos promoted a crowdfunding campaign that raised over $170,000 with the help of GoPro’s donation matching, successfully funding the construction of the Langbos Children’s Centre.

More info:

https://gopro.com/en/za/news/gopro-for-a-cause-and-intsikelelo

www.gopro.com/cause/intsikelelo